New Orleans Saints announce partnership with La. lottery

New Orleans Saints announce partnership with La. lottery
July 16, 2009

NEW ORLEANS — The New Orleans Saints are the latest NFL club to enter a joint marketing effort with a state lottery.

The Louisiana Lottery will offer a $5 Saints-branded scratch-off game beginning in early September. The top cash prize will be $100,000 and lottery players also will be eligible for second-chance prizes that include tours of the NFL club’s suburban New Orleans training center or special access for Saints home games in the Louisiana Superdome.

"Imagine touring the Saints practice facility, having lunch with the Saints’ head coach, enjoying the season in plaza sideline seats or getting VIP access to pregame field activities or a clubroom in the Superdome," Lottery President Rose Hudson said in a statement released by the team on Thursday.

Earlier this year, the New England Patriots [team stats], Washington Redskins and Houston Texans [team stats] were among teams announcing similar partnerships with lotteries in their areas.

"We look forward to working with the Louisiana Lottery to bring this new cobranded game to our fans and Lottery players," said Saints part owner and executive Rita Benson LeBlanc, granddaughter of club majority owner Tom Benson. "This partnership will generate both excitement and revenue for important state programs funded through the Louisiana Lottery every year."

By law, at least 35 percent of Lottery game sales must be transferred to the state treasury department and earmarked for public education.
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